Auto mechanic gets his start with SBDC

Auto Mechanic Gets His Start with the SBDC

In March 2009, Emmanuel Toussaint of Hempstead, NY spotted an auto repair shop that was closing in a prime location.  He always wanted to have his own business.  However, like many start-up entrepreneurs, he had the experience and skills but knew nothing about running a business.  Inspired by this opportunity, he went to the LaGuardia SBDC for assistance.

With his partner, Doris, he met with Certified Business Advisor, Rui Wang. Emmanuel wasn’t sure if he should start from scratch or join an auto repair franchise. To help them make this decision, Ms. Wang walked them through what it would take to start up his own business.  She also advised him how to evaluate the franchise opportunity especially considering the franchisor’s background and litigation history. An investigation revealed that the franchisor would not be the best choice given its litigation history.  Feeling determined, he returned to Ms. Wang and decided to start the business from scratch.  Over the course of the next several months, Emmanuel and Ms. Wang formed a corporation, reviewed the lease agreement, obtained required licenses and drafted financial projections.

In July 2009, Toussaint Auto Repair officially opened for business. Emmanuel invested $80,000 into his business and hired three full-time employees.  After discussing marketing ideas with Ms. Wang, Emmanuel developed incentives to attract new clients including a 10% grand opening discount coupon.  He also advertises on local cable television system, radio stations, and newspapers.  ”The key was being more aggressive,” Doris says.

In spite of the current economy, the Toussaint auto repair is growing due to the quality service and competitive pricing.  However, work with SBDC has not stopped. He continues work with Ms. Wang planning his next steps including obtaining an auto shop management software, improving the efficiency of his workforce and pursuing financing for equipment.  “We are so appreciative of Ms. Wang’s help.  She was always there when I needed a guiding hand.”

Business Advisor Chunyee Miot and clients Marie Florence Legitime and Dominique Noisy in front of the permit of their new space.